Lisa Hayes drives the company’s brand strategy, marketing initiatives, and communications across all markets and channels, advises the CEO on communications matters and ensures the alignment of the company's narrative with its mission and goals.

With 30 years of healthcare experience, Ms. Hayes is recognized for her strategic mindset, innovative approach, and expertise in developing integrated marketing and communications strategies. She is particularly skilled at uniting cross-disciplinary teams to deliver impactful results.

Throughout her career, she has held senior leadership positions at Ortho Diagnostics, Prolacta Bioscience, Terumo BCT and Thomson Micromedex. In these roles, she managed corporate strategy and insights, drove M&A integrations, led high-impact marketing campaigns, launched global products, and spearheaded multi-channel communications efforts. Under her leadership, brands have seen measurable growth in market share, customer loyalty, media presence and employee engagement.

Ms. Hayes holds a bachelor’s degree from the School of Communications at the University of Central Florida and has earned multiple certifications related to strategy, marketing, sales, and communications.